Ah the dreaded dress! Black, blue, white gold…
The dress that made headlines due to the individual viewers capacity to see a certain duo of colours is now being used for a far more deserving campaign. That is to raise awareness for domestic violence with the headline “Why is it so hard to see black and blue?”
Led by the Salvation Army the campaign is making a strong statement with the caption “The only illusion is if you think it was her choice. One in six women are victims of abuse. Stop abuse against women.” When this dress first made the headlines I was one of the few who was not impressed by the tricks of light within the photo to either appear black and blue or white and gold. To me it was just a dress and there were far more urgent issues occurring in the world, which deserved more attention and media hype. However, that is often the case with social media. Urgent issues are ignored, whilst entertaining and bemusing ones are given heightened attention. (Queue: ice bucket challenge where most people forgot or were not aware of the cause behind the challenge.)
I’m thrilled that the Salvation Army has picked up on this opportunity to get people talking about domestic violence worldwide, especially in the wake of recent events in India regarding the ban of the BBC documentary on the rape and murder of Jyoti Singh committed in 2012. It’s so important that we continue to use the social media platform to encourage conversation and to break barriers. Utilise this platform to invoke people’s interests and spin them to channel more urgent matters; To take advantage of these tools available to us, to allow and encourage people to take responsibility and put more efforts into rehabilitation of offenders and most importantly victims.
We are living in a world which is getting smaller and smaller, where we are able to reach people from one end of the Earth to the other. From one end of the country to the other. From one end of town to the other. From one door to another. You never know what occurs behind closed doors and it is fundamental that we strive to eliminate these flaws in our society. In light of International Women’s Day [8th March], let us aim to reduce domestic violence cases, encourage women to make a stand in society and bridge that gap between man and woman for a more balanced society.
-a.K.a- “None but a noble man treats women in an honourable manner, and none but an ignorant man treats women disgracefully” Prophet Muhammad-peace and blessings be upon him.